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  • RETAIL OF EMPOWERMENT

  • Welcome to
    The ROE. Shop

  • THE CROWN ACT

  • Ending racial
    discrimination
    based on hairstyles.

  • Shop our collection to help raise awareness and
    join the fight to #PasstheCROWN in your state.

RETAIL OF EMPOWERMENT

Welcome to
The ROE. Shop

SHOP THE ROE.
RETAIL OF EMPOWERMENT

The ROE. is a modern fashion brand focused on empowering women of all ages to be genuinely & unapologetically themselves.

LATEST COLLECTION

Woman up with us!

We've got everything you need to be a boss.

"Woman Up" Baseball Hat / Cap (black) "Woman Up" Baseball Hat / Cap (black)
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"Woman Up" Baseball Hat / Cap "Woman Up" Baseball Hat / Cap
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"Woman Up" Baseball Hat / Cap
Regular price $26.50

It takes balls to be a woman • CEO of the Household • Woman Up • I Grow Humans, What do you do? • Please Mute Your Mic • Head Mom in Charge • Everything is Figureoutable • It takes balls to be a woman • CEO of the Household • Woman Up • I Grow Humans, What do you do? • Please Mute Your Mic • Head Mom in Charge • Everything is Figureoutable • It takes balls to be a woman • CEO of the Household • Woman Up

I Grow Humans, What do you do? • Please Mute Your Mic • Head Mom in Charge • Everything is Figureoutable • It takes balls to be a woman • CEO of the Household • Woman Up • I Grow Humans, What do you do? • Please Mute Your Mic • Head Mom in Charge • Everything is Figureoutable • It takes balls to be a woman • CEO of the Household • Woman Up • I Grow Humans, What do you do? • Please Mute Your Mic • Head Mom in Charge

CEO OF THE HOUSEHOLD

For all our wifeys, mamas,
and boss babes who run
their households.

Our signature "CEO of the Household" hoodie is sure
to let everyone know who's in charge.

SHOP COLLECTION

THE ROE.

For the Females who
do it all.

This shop is for you. We see you, we admire you, we are you.

ALL NEW

The ROE

Welcome to our newly redesigned online storefront.

ON THE BLOG

Latest Posts

The ROE is more than retail. We're a community of women that embody and express confidence, even on days we don't necessarily feel it.

Traditional Role of Women Gender roles define society views of masculine and feminine qualities and...

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Working moms have to do it all. They slave away all day to put food...

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Women face a lot of problems in business. Whether it's in a subordinate or managerial...

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