Welcome to The ROE. We are Retail of Empowerment.
The ROE's mission is to bring women together. Through clothes and fashion items, ROE inspires, supports and makes a statement for all the roles a woman owns. The ROE stands for Retail of Empowerment and every item from our shop speaks for women and is created by women!
Meet the Founder/ Creator of The ROE, Heather Troline
She started a blog, Style All Over.com, to document her travels, life as a wife and mom, and style tips that any woman could be inspired by.
There are 5 core collections of the brand, which speak to wives, mothers, boss babes, babies and all around feel good vibes.
"My vision in creating The Roe was to empower women and help support our roles in a fun and stylish way! Make a statement while looking good!" Says Heather.
Heather believes that the right clothes, attitude, and a good environment can empower a woman to be a strong leader. From wifeys to boss babes, single moms, or any mamas. Today’s women have what it takes to lead.